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ALL IN racing is an initiative within competitive cycling increasing visibility and inclusion for LGBT+ riders and which aims to become a standard for championing diversity at all levels of the sport.

We work with brands, organisations, events, teams and individuals to educate and inform, providing people with the tools and understanding to be good allies and develop authentically inclusive environments. 

We work with groups in a range of ways providing individual consulting, written resources, workshops and keynote speaker engagements. To learn more get in touch below.


Sometimes we all need a reminder that cycling is for everyone

Cyclist Magazine

ALL IN racing partners with Rapha on Rainbow Socks for LGBTQ+ inclusion

BBC (Podcast)

LGBT Sport Podcast - The One with Josh Jones


Rapha and ALL IN racing produce run of Rainbow Socks in support of #RainbowLaces


Clumsy cartoon ‘joke’ shows how men’s cycling is on wrong track, says gay rider

Cyclist Magazine

ALL IN racing's Josh Jones on British Cycling, the transgender policy and British racing

Cycling Weekly

Response to new LGBT+ inclusive campaign "tremendous", organiser says

Cycling Weekly

ALL IN racing and Rapha's rainbow socks support greater LGBTQ+ inclusion in cycling


Ban on trans-women in female category 'fails cycling community'

The British Continental

Inclusion matters: why our governing bodies' transgender policies fail the cycling community

Rapha (YouTube)

Keep Riding - Josh Jones

Andover Supercross

We're thrilled to have supported the 2022 UCI international Andover Supercross cyclocross races showing that inclusion helps all levels of cycling grow!

The event was directly fund by our wonderful community of LGBT+ people and allies through earlier sales of our awesome Rainbow Socks. Check out posts from the race on Instagram.

Credit Rapha.jpg


Our first event with rainbow socks at Clanfield Cross 2021 was a huge success and we're thrilled with the super high participation in the men's and women's elite races. Check out our highlights on Instagram ( for all the great posts people have shared from the event and from getting their own pair of rainbow socks.

Get involved

Get in touch!

Now is the perfect time to get involved - we can all have an input and can shape the initiative together. Every voice deserves to be heard.

If you're LGBT+ and have experiences to share (good and bad) and thoughts on what you'd like to see to make the sport more inclusive, I want to hear from you!

If you're an ally or represent a team and you recognise the challenges and want to be part of the conversation about what improvements we can make, I want to hear from you!

If you represent a company, large or small, and want to be part of the conversation about engaging meaningfully with the LGBT+ community, I want to hear from you!


All communication will be treated in strict confidence, and absolutely none of your details or identifiable specifics will be shared without your explicit written permission. All the contact fields below are optional and you are free to contribute entirely anonymously if you want.

thanks for your message! I'll get back to you personally (if you've provided contact info) though it may take a couple of days

About Josh

About me:

I’m Josh, an amateur racer based in Cambridge, UK. I’ve been cycling for ten years and earned an Elite British Cycling road racing licence before switching to focus on cyclocross where I hold a modest world ranking. I've also added some MTB to the mix since 2019.

Racing has given me a lot of great experiences, but these have often been set in a culture that did not feel particularly inclusive. The ALL IN racing initiative has sprung from my drive to help improve the status quo and make the sport more welcoming to people like me, whilst also generating new value for the industry and amateur and semi-professional teams.

  • josh.m.jones
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