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ALL IN racing is an initiative within competitive cycling increasing visibility and inclusion for LGBT+ riders and which aims to become a standard for championing diversity in amateur and professional racing.

We work with brands, organisations, events, teams and individuals to educate and inform, providing people with the tools and understanding to be good allies and develop authentically inclusive environments. 

We work with groups in a range of ways providing individual consulting, written resources, workshops and keynote speaker engagements. To learn more get in touch below.



Howmet Aerospace
Pride Conference


Josh delivered the keynote presentation at the inaugural Pride Conference at Howmet Aerospace in Exeter this June, touching on why authentic inclusion matters and how we can all create a welcoming environment in sport, in work and in life.

Andover Supercross


We're thrilled to have supported the 2022 UCI international Andover Supercross cyclocross races showing that inclusion helps all levels of cycling grow!

The event was directly funded by our wonderful community of LGBT+ people and allies through earlier sales of our awesome Rainbow Socks. Check out posts from the race on Instagram.

Rapha Pride Night - London


Josh and Emily from ALL IN racing took part in the panel discussion hosted by Rapha at their Soho Clubhouse in July - a great community discussion about the current LGBT+ experience in the sport and where we go from here.

#RainbowLaces at Clanfield Cross


Our first event with Rainbow Socks at Clanfield Cross 2021 was a huge success and we're thrilled with the super high participation in the men's and women's elite races. Check out our highlights on Instagram ( for all the great posts people have shared from the event and from getting their own pair of rainbow socks.

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Press & media



Ban on trans-women in female category 'fails cycling community'

Cyclist Magazine


ALL IN racing's Josh Jones on British Cycling, the transgender policy and British racing

The British Continental


Inclusion matters: why our governing bodies' transgender policies fail the cycling community

BBC (Podcast)


LGBT Sport Podcast - The One with Josh Jones

Rapha (YouTube)


Keep Riding - Josh Jones

Cycling Weekly


Response to new LGBT+ inclusive campaign "tremendous", organiser says



Rapha and ALL IN racing produce run of Rainbow Socks in support of #RainbowLaces

Cycling Weekly


ALL IN racing and Rapha's rainbow socks support greater LGBTQ+ inclusion in cycling

Cyclist Magazine


ALL IN racing partners with Rapha on Rainbow Socks for LGBTQ+ inclusion


Get in touch

Now is the perfect time to get involved - we can all have an input and can shape the initiative together. Every voice deserves to be heard. Get in touch to share your experiences or ask about our services and support.

thanks for your message! I'll get back to you personally (if you've provided contact info) though it may take a couple of days

About Josh

About me:

I’m Josh, an amateur racer based in Cambridge, UK. I’ve been cycling for ten years and earned an Elite British Cycling road racing licence before switching to focus on cyclocross where I hold a modest world ranking. I've also added some MTB to the mix since 2019.

Racing has given me a lot of great experiences, but these have often been set in a culture that did not feel particularly inclusive. The ALL IN racing initiative has sprung from my drive to help improve the status quo and make the sport more welcoming to people like me, whilst also generating new value for the industry and amateur and semi-professional teams.

  • josh.m.jones
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